Founded in 1996, it was one of the very first online fashion magazines, and one of the first 100 000 websites ever. From its first year of existence SPOON moved to a printed publication recognisable by its square format and its absence of text. It quickly became a favorite media for photographers and artists who found there an open minded space to freely express their creativity and visual language, without boundaries of all sorts. After 7 issues that have become cult, the co-founders Karine Chane Yin and Patrice Fuma Courtis decided to stop their collaboration with the magazine, no longer finding the original creative momentum and not wanting to give in to commercial pressures that did not correspond to their values. Having in 2013 become owners of the name again, in 2014, they relaunched the current version of the magazine, printed and online.